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180-Day OPD Engine For single-unit hospitals · India

Busy marketing.
Quiet OPD?

A six-month patient acquisition engine for single-unit hospitals in India. SEO, doctor brand, paid ads, patient re-engagement, Google reviews. Built around your hospital and the city it serves.

Not six services. One system. Measured monthly. Exit gates at Day 30, 60, and 90 if it isn't working. Start with a free 48-hour audit of how patients find your hospital online. No pitch attached.

Claim the free audit → See what we build ↓
180 Days, not 60
3 Exit gates
10+ yrs Inside hospital marketing
Free · 48-hour audit

Free Hospital Audit

How patients find your hospital online in your city. Written report in 48 hours. No deck. No pitch. No commitment.

Prefer to chat? WhatsApp us →

We learned how India's biggest hospitals grow. Now we bring that playbook to single-unit hospitals.

17+ hospital partnerships. Built inside the chains. Scaled for everyone else.

Manipal Hospitals Narayana Health KIMS Hospitals Sakra World Hospital Sparsh Hospital Gleneagles Hospitals Rainbow Children's Hospital
17+ hospital partnerships
10+ yrs inside hospital marketing
India Tier 1 & Tier 2
The problem

Activity ≠ outcomes.

The hospital chains you compete with have full-stack marketing teams, performance dashboards, and a video studio inside the building. You don't. The patient searches happening in your city right now don't care about that. They're going to whichever hospital shows up first, ranks first, and has the most recent reviews. That's where the gap opens.

You show up later than competitors

Three other hospitals appear above you on "‘[your specialty] near me’." Half your patients never scroll past them.

The existing database goes cold

Five thousand patients who've walked through your hospital, never re-engaged. Easiest revenue you'll find. Sitting unused.

Reviews build trust. You don't have enough.

The hospital with 40 Google reviews loses to the one with 200, every single time. Reviews don't accrue by accident.

What we build

Not six services. One system.

Six months. Three phases. The fast-payback channels prove the engine works; the compounding layers make it cheap to run. By Day 180 you've shipped a documented acquisition system. Not a stack of monthly retainer activity.

Phase 01 · Days 1–60
Foundation & fast wins

Google Business optimisation, call tracking, WhatsApp Business, baseline. 1-day doctor shoot → 12 short videos. Hyperlocal Meta + Google paid live. WhatsApp re-engagement campaign #1. Google review acquisition launched.

Focus: get rented channels live; reactivate the existing patient database.
Phase 02 · Days 61–120
Compound layer

20 SEO landing pages for condition + procedure searches in your city. Second doctor shoot → 12 long-form videos. Reels + Shorts at 4×/wk. WhatsApp campaign #2. One local press placement.

Focus: build the compounding layer. SEO content, video library, organic discovery.
Phase 03 · Days 121–180
System & handoff

Doctor referral network activation (30 GPs/specialists). Brand-search campaign. Retention engine: post-discharge follow-up, annual reminders, family-referral. Full report, retainer or clean handoff.

Focus: activate referrals, document SOPs, ship the handoff playbook.
What you'll see by when

The milestone trail.

The biggest fear is "we'll pay for six months and see nothing." Here's the schedule that defuses it. Review-cadence dates, not outcome promises.

Week 2

Tracking live. DB re-engagement campaign in market.

Week 4

First paid-media enquiries arriving. First 4 doctor videos live.

Week 6

CPL data reviewed across channels. Review cadence steady.

Week 9

SEO content live. Early ranking signals reviewed.

Week 13

Phase 2 review. Channel mix reviewed. Referral briefings begin.

Week 18

Branded-search + Instagram presence reviewed for trust signals.

Week 26

Full 180-day report. Handoff playbook delivered.

Day 181+

Retainer for scale-up across more specialties, or clean exit.

What it costs

Three ways to pay. Pick what fits how your hospital actually buys.

Owner-doctors think in monthly cashflow. Hospital boards think in quarterly budgets. Procurement thinks in phases with explicit gates. We've built one offer that fits all three.

Option A
Monthly retainer
₹1,49,000
per month × 6
Total ₹8,94,000

Monthly cashflow. Easiest to start. The default for owner-doctors who don't want a big up-front commitment.

Option B
Quarterly prepaid
₹4,20,000
per quarter × 2
Total ₹8,40,000 · ~6% off

Best price. Cleanest cashflow if you have quarterly marketing budgets to deploy.

Option C
Phased fixed-fee
₹8,47,000
total, in 3 phases
₹2,99,000 + ₹2,99,000 + ₹2,49,000

Explicit kill-clause at the end of each phase. Procurement-friendly if your hospital has formal approval cycles.

Ad spend is pass-through, billed separately on actuals: ₹50,000–1,00,000/month in Phase 1, scaling to ₹1,50,000–2,50,000/month by Phase 3. Sized to your city and the value of a typical patient. We model this with you on the diagnostic call.
Our commitment · Your exit gates

Honest commitments, not over-claims.

"We commit to deliverables, not to specific percentage lifts in enquiries or revenue. Marketing outcomes depend on the city you're in, the season, doctor availability, and what your competitors are doing. Numbers we can't honestly underwrite, we won't. What we will commit to is every deliverable on the published schedule, transparent monthly reporting, and the exit gates below."

Day 30

If the tracking foundation isn't live and the Phase 1 re-engagement campaign hasn't shipped, you exit. Full refund of fees paid.

Day 60

If Phase 1 deliverables aren't on schedule or the channel mix isn't producing reviewable data, you exit. 25% refund of fees paid.

Day 90

Mid-program checkpoint. Either side can pause if direction needs to change.

Day 180

Convert to retainer for scale-up across more specialties, or clean handoff with the full playbook.

Why six months

Why 180 days, not 60.

A 60-day engagement only proves the rented channels: paid, WhatsApp, Google Business. Turn those off, the leads stop.

The compounding layers (SEO content, doctor brand, review velocity, referral-doctor relationships) take months to build the trust signals that lower your cost of acquisition.

A 180-day engagement gives the compounding layers time to ship and start working alongside the rented ones. That's the gap.

How the two layers work together

  • Paid + WhatsApp + GMB. Rented attention. Fast revenue. Turn off, leads stop.
  • SEO content. Compounds at month 4–6. Earns you traffic the chains pay for.
  • Doctor brand. Months of consistent shorts and stories to earn followers, saves, DMs.
  • Review velocity. A review count that patients in your city actually trust accrues over months, not weeks.
  • Referral doctors. GP and specialist relationships take quarters to build, not days.
  • Branded search. The compounding layers create demand the engine then captures.
How to start

Three steps. No deck.

The free audit is the entry point. Most hospitals that audit with us don't end up engaging, and that's fine. The audit is yours to keep regardless.

STEP 01

Free Hospital Audit

A written report showing how patients find your hospital online, where competitors are beating you on Google, and the searches you're invisible for. Delivered in 48 hours to your email and WhatsApp. No deck, no pitch, no commitment.

STEP 02

30-minute diagnostic call

We walk through the audit and build the ROI model for your hospital. What payback math actually looks like for a hospital your size, in your city.

STEP 03

If it fits, signed within a week

Pick the pricing option that fits how your hospital buys. Phase 1 starts the following week. First exit gate at Day 30.

Questions, answered

What hospital owners actually ask.

Why six months and not a 30 or 60-day pilot?
A 60-day engagement only proves the rented channels: paid, WhatsApp, Google Business. The compounding layers (SEO, doctor brand, reviews, referral network) take months to build the trust signals that lower your cost of acquisition. Six months gives both layers time to ship and start working together. If you want to exit earlier, the Day 30, 60, and 90 gates are there.
Will you guarantee a specific lift in OPD enquiries?
No, and we think any agency that does is over-claiming. Marketing outcomes depend on the city you're in, the season, doctor availability, and what your competitors are doing. What we will commit to: every deliverable on the published schedule, transparent monthly reporting, and the four exit gates. If we miss a phase deliverable, the following month's fee is waived.
Is this for a chain or a single hospital?
Single-unit standalone hospitals between 50 and 300 beds, typically ₹3–30 Cr in annual revenue. Owner-doctor or family-led. Usually one specialty leading the OPD. If you're a chain with three or more units, our offer is different. Please write to info@qlarify.health.
Is ad spend included?
No, ad spend is pass-through and billed separately on actuals. Typically ₹50,000–1,00,000/month in Phase 1, scaling to ₹1,50,000–2,50,000/month by Phase 3. We size it to your city and what a typical patient is worth to your hospital, on the diagnostic call, so you can model payback before you commit.
How much time do you need from our doctor?
Four hours total across 180 days. One on-site shoot day (around 3 hours) plus a 30-minute monthly review. We don't need the doctor on every video, every paid creative, or every campaign. Just enough to make the brand recognisably theirs.
Will you call me to pitch after the audit?
No. You'll get the report. If you want to talk, you book the call. If you don't, you get one polite check-in a week later. That's it. No multi-touch nurture sequence, no LinkedIn add-and-DM.
What happens to my data?
Stays with us. Used only to deliver the audit and follow up once. Not shared, not resold, not added to a third-party marketing list. DPDP compliant.
Who actually does the work?
The Qlarify Health team. Built inside India's biggest hospital networks for the last decade. Now bringing that playbook to single-unit hospitals at a fraction of the cost and complexity.

See what your patients see before you commit.

A free 48-hour audit is the only way to start. We'll show you exactly where you're missing. Then you decide whether the 180-Day OPD Engine is worth a 30-minute call.

Claim the free audit → Or message us on WhatsApp.